Frequently Asked Questions

How long does promotion usually take?

There isn’t a fixed timeline. Some bands work with us just for one release, others continue for months or even longer. In most cases, you need at least a few months to start seeing consistent results. That’s simply how PR works, it builds over time. One round of emails is never enough, especially in the metal scene where media is very selective.

Do you work with signed bands?

Yes, but there’s one important detail: If your band is signed, your label needs to be aware of it and okay with you working with an external PR agency. That avoids conflicts and keeps everything clear from the start.

What kind of results can we expect?

It depends on the band, the release, and the timing. Typical campaigns include:

• Features on metal webzines
• Album reviews
• Interviews
• Radio rotations
• Booking support in some cases

The goal isn’t just "getting coverage." It’s about building industry credibility. We get your music in front of vetted metal audiences, which helps establish your band's name in the scene.

Can you guarantee reviews or placements?

No, and no serious agency will promise that. Media outlets decide what they publish. What we do is make sure your release actually reaches people who are interested in your style. We work with a large number of outlets and usually achieve solid coverage, but it’s always based on real editorial decisions.

Can you get us into specific magazines we choose?

Sometimes yes, sometimes not. Even if we’re in contact with a magazine, they still decide whether they want to cover a release. What we can do is:

• Target the right outlets
• Pitch your music properly
• Increase the chances as much as possible

But final decisions are always on the media side.

How many bands have you worked with?

Over the past years, we’ve worked with dozens of bands from different countries and different subgenres. Some campaigns were short-term, others lasted longer, especially for bands that wanted to keep building momentum after a release.

Will this help our Spotify/YouTube numbers or followers?

It can help indirectly, but that’s not the main goal of PR. PR is about visibility, credibility, and getting your name into the scene. Streaming growth usually comes as a side effect, not as a direct result.